diff --git a/Company-and-Place-Population.md b/Company-and-Place-Population.md
index 54447da..cd62b19 100644
--- a/Company-and-Place-Population.md
+++ b/Company-and-Place-Population.md
@@ -1,26 +1,39 @@
 # Company & Place Data Population
 
-Assets in the tracker display **company** (customer name) and **place** (city) information in the card view. These fields are populated from the MSFS Dynamics 365 extraction DB.
+Assets display **company** (customer name) and **place** (city) in the card view. These are populated from the MSFS Dynamics 365 extraction DB.
 
 ## How It Works
 
-The migration script `scripts/populate_asset_company_place.py` maps each asset's `connect_id` through the extraction DB:
+The migration script `scripts/populate_asset_company_place.py` maps each asset's `connect_id`:
 
-1. `msdyn_customerasset.hsl_connectid` matches `assets.connect_id`
-2. `msdyn_customerasset.msdyn_account!id` links to `account.accountid`
-3. `account.name` → `asset.company` and `asset.customer_name`
-4. `account.address1_city` → `asset.place`
-5. `account.address1_line1` (+ line2) → `asset.address` (only if empty)
+1. **Primary:** `connect_id` → `msdyn_customerasset.hsl_connectid` → `account` table
+   - `account.name` → `company` + `customer_name`
+   - `account.address1_city` → `place`
+   - `account.address1_line1` (+ line2) → `address` (if empty)
+
+2. **Fallback:** When the account name is empty but the connect_id prefix (first 8 chars) maps to a branch/territory name, use the territory name as company
+   - e.g., `VM-05064-...` → branch cache → `"Canteen Corp/Orlando, FL"`
 
 ## Coverage
 
-- **5,743 / 7,488** assets (~77%) have company + customer_name populated
-- **5,647 / 7,488** assets (~75%) have place (city) populated
-- The remaining ~1,745 assets have connect_ids in the extraction DB but no linked account info
+| Source | Assets | % |
+|--------|--------|---|
+| Account name from extraction DB | 5,743 | 76.7% |
+| Branch/territory fallback | 1,606 | 21.4% |
+| Still empty (no branch mapping) | 139 | 1.9% |
+| **Total** | **7,488** | **100%** |
+
+Place (city): 5,647 / 7,488 assets (75.4%)
+
+## Connect ID Format
+
+The connect_id encodes:
+- `VM-05912-0000068454` → branch ID `5912`, machine ID `68454`
+- First 8 chars (`VM-05912`) = prefix used for branch/territory mapping
 
 ## Re-running
 
-The script is idempotent — it only updates fields that are empty:
+The script is idempotent — only updates empty fields:
 
 ```bash
 cd ~/projects/canteen-asset-tracker
@@ -30,8 +43,3 @@ python3 scripts/populate_asset_company_place.py
 ## SQL Query Fix
 
 The `GET /api/assets` endpoint uses `COALESCE(c.name, a.customer_name)` instead of `c.name AS customer_name` to prevent the LEFT JOIN from overriding stored customer_name with NULL when `customer_id` is not set.
-
-```sql
-SELECT a.*, COALESCE(c.name, a.customer_name) AS customer_name
-FROM assets a LEFT JOIN customers c ON a.customer_id = c.id
-```
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