diff --git a/AGENTS.md b/AGENTS.md
index b1054ab..c3390ec 100644
--- a/AGENTS.md
+++ b/AGENTS.md
@@ -1,6 +1,18 @@
-# Canteen Asset Tracker — Agent Guide
+# Canteen Asset Tracker
 
-Mobile-friendly webapp for tracking physical assets with barcode scanning, OCR sticker reading, and GPS check-ins. The main technician-facing application in the Canteen stack.
+Mobile-friendly webapp for tracking physical assets with barcode scanning, OCR sticker reading, and GPS check-ins. The main technician-facing application.
+
+...
+
+## Company & Place Data
+
+Asset company, customer_name, and place fields are populated from the MSFS Dynamics 365 extraction DB. The migration script `scripts/populate_asset_company_place.py` maps each asset's `connect_id` → `msdyn_customerasset` → `account` table to get:
+
+- **company** = account name (e.g. "Jeremy B - 1960 Broadway")
+- **place** = city name (e.g. "Orlando")
+- **customer_name** = account name (same as company, for search/filter)
+
+5,743/7,488 assets (~77%) have company data; remaining 1,745 have connect_ids with no account linkage in the extraction DB.
 
 ## Stack
 
diff --git a/scripts/populate_asset_company_place.py b/scripts/populate_asset_company_place.py
index 88e02af..1648deb 100644
--- a/scripts/populate_asset_company_place.py
+++ b/scripts/populate_asset_company_place.py
@@ -71,7 +71,18 @@ def get_mapping() -> dict[str, dict]:
         }
 
     print(f"📡 Loaded {len(result)} connect_id mappings from extraction DB")
-    return result
+
+    # Also build the branch cache for fallback on unmatched assets
+    try:
+        sys.path.insert(0, str(Path.home() / "projects" / "canteen-asset-tracker"))
+        from server import _build_asset_branch_cache
+        branch_cache = _build_asset_branch_cache()
+        print(f"📡 Branch cache has {len(branch_cache)} prefix→territory mappings")
+    except Exception as e:
+        print(f"⚠️  Could not load branch cache: {e}")
+        branch_cache = {}
+
+    return result, branch_cache
 
 
 def main():
@@ -96,7 +107,7 @@ def main():
     print(f"   Empty customer_name:{stats['empty_customer_name']}")
     print(f"   Empty address:      {stats['empty_address']}")
 
-    mapping = get_mapping()
+    mapping, branch_cache = get_mapping()
 
     # Fetch all assets with connect_id
     assets = conn.execute("""
@@ -108,6 +119,7 @@ def main():
     updates = {"company": 0, "place": 0, "customer_name": 0, "address": 0}
     skipped_no_match = 0
     skipped_has_data = 0
+    branch_fallback = 0
 
     update_sqls = {
         "company": "UPDATE assets SET company = ? WHERE id = ?",
@@ -119,9 +131,19 @@ def main():
     for a in assets:
         info = mapping.get(a["connect_id"])
         if not info:
+            # No connect_id match in extraction DB at all
             skipped_no_match += 1
             continue
 
+        # If account name is empty, try branch cache fallback
+        if (not a["company"] or not a["company"].strip()) and (not info["company"] or not info["company"].strip()):
+            pfx = a["connect_id"][:8]
+            branch_name = branch_cache.get(pfx)
+            if branch_name:
+                info["company"] = branch_name
+                info["customer_name"] = branch_name
+                branch_fallback += 1
+
         if a["company"] and a["place"] and a["customer_name"] and a["address"]:
             skipped_has_data += 1
             continue